By Gracie Hosie
I acknowledge the Turrbal, Yuggera and Jagera people as the Traditional Custodians of Meanjin (Brisbane), the lands on which we work, play, create and live on.
The Australian media landscape today is a blend of traditional and digital platforms, featuring diverse ownership structures, regulatory challenges, and the growing influence of social media. Navigating this complex environment requires a critical approach to media when sourcing information. Educating more Australians on the value of a vibrant and independent media sector in a democratic society is crucial for maintaining and celebrating our regional identity, amidst the current mainstream media dominance.
4ZZZ is a local community radio station. Established in 1975 and broadcasting from 102.1 FM, it represents one of the earliest community radio stations in Australia. Operated mostly by volunteers, 4ZZZ promises diverse perspectives and music tastes. Addressing the evident lack of diverse and authentic media in Brisbane, the station strives to bridge the representation gap between the media and the local community.
Community radio serves the essential purpose of providing a platform for communities to communicate, educate, and entertain themselves. In times of political dissonance, independent media becomes increasingly important, fostering open dialogue and free expression of ideas. Community radio goes beyond impartial reporting, becoming a vital platform for marginalized voices and those underrepresented in mainstream media, contributing to a healthy democratic process. By empowering the community to create and share content, community radio promotes civic engagement, advocating for change and enhancing freedom of expression.
4ZZZ, through its daily segments, events, and programs, upholds its mission to connect and amplify voices in the local community. Serving as a crucial source of independent news, the station has played a role in highlighting untold stories and issues, contributing to social and political changes. The station’s commitment to inclusivity, cultural representation, and local focus is evident in programs like Queer Radio, Dykes on Mykes, and initiatives like Pass the Mic for First Nations broadcasters.
Despite the evolving media landscape, 4ZZZ stands out for its innovative use of old media, maintaining a strong connection with the community for over 48 years. As new media gains prominence, the station’s success with old media highlights its enduring impact on communities, particularly with upcoming generations. The sense of inclusivity within the 4ZZZ community is a testament to its unique role in providing a space for individuals to feel heard and accepted.
In the media industry’s changing dynamics, 4ZZZ remains a pioneer in community radio, consistently achieving recognition in the CBAA Community Radio awards. The station’s emphasis on community connection, independent and alternative content, and partnerships with local organizations sets it apart in the Brisbane media and communications industry.
Promoting the significance of community radio, especially old media, has become a personal mission. 4ZZZ serves as a powerful example of the impact community radio can have on a region. As the station’s support grows, the future looks promising, and it stands as more than just a group of dream-sharers but a family, a platform for change, and a beacon for Southeast Queensland. Tuning into 4ZZZ is not just about diverse voices and independent media; it’s about experiencing the power and inviting atmosphere of community radio, created by passionate individuals with live mics and no script.
Gracie is a second-year student, majoring in Media and Communications. She moved to Brisbane early in 2023 and has since become obsessed with the media landscape here. She was lucky enough to intern at 4ZZZ, which has given her a strong insight to the Brisbane community and introduced her to my passion for radio.
